CoinDesk
Art Blocks Engine powered the minting experience for Microcosms for CoinDesk, a leading crypto and Web3 publication that hosts Consensus, one of the largest annual crypto conferences in the world.
Project details
Background
CoinDesk partnered with Art Blocks Engine and artist Fahad Karim to launch a generative art project with utility that, among other benefits, granted collectors three years of VIP access to CoinDesk’s annual Consensus conference. They were excited about using Engine to leverage generative art, NFT minting tech, access to generative artists, and alignment with the Art Blocks brand.
Custom solution
Art Blocks Engine delivered a comprehensive suite of Web3 generative art products and services, guaranteeing the project's successful launch. In the process, CoinDesk leveraged Engine's artist connection services, ultimately selecting Fahad Karim. This strategic collaboration resulted in the sale of 149 tickets for year one, priced at 1.5 ETH each, accumulating a total of 223 ETH
- Smart contract development and deployment on both testnet and mainnet, incorporating access to AB APIs, rendering technology, and file storage.
- Training sessions with CoinDesk partners to guide them in utilizing smart contract functions.
- Guidance on technical considerations when selecting artistic talent.
- A dedicated artist staging site facilitating seamless test versions and edits for Fahad Karim before the official launch.
- Joint marketing efforts with the CoinDesk media and press teams to enhance project visibility.
- Ongoing guidance and consultation on industry best practices for Web3 and generative art.
- Continuous account and technical support throughout the pre-launch, launch, and post-launch phases.
- Co-sponsored networking event at the Consensus conference.
Microcosms by Fahad Karim
CoinDesk introduced a groundbreaking offering: a multi-year access pass to Consensus, the biggest event in crypto and Web3. Leveraging the capabilities of Web3, CoinDesk significantly enhanced participant opportunities. The package included a three-year Pro pass coupled with a generative art NFT from distinguished artist Fahad Karim. This unique offering features a sophisticated layered bonus-reward system for collectors over a three-year duration.
