TRAME
Art Blocks Engine powered the minting experience of Craft Nouveau for TRAME, a Paris-based luxury homeware brand.
Project details
Background
With their flagship business focused on hand-crafted, artisan physical goods, TRAME wanted to explore the possibilities of the same artistry in the digital space. They were eager to use Engine Flex to deliver on their minting experience, as well as gain access to a network of artists and community.
Custom solution
Art Blocks Engine provided the smart contract to power their experience, generating approximately $60,000 on the first day, with collectors paying 3.7x more for tokens that came with a physical tapestry.
- Connect TRAME with established artists in the Art Blocks ecosystem, ultimately attracting talented artists.
- Collaborated on marketing and activation during NFT Paris.
- Provided industry-informed input on TRAME’s ideas to bring high-quality manufacturing alive with generative design.
Navette by Alexis André
Navette juxtaposes the virtual and reality by fusing a digital generative process and a physical loom. This collection offers a voyage between the worlds, a shuttle weaving between the two. Using a combination of digital techniques adapted for the physical world, Navette plays with the notions of series and unique pieces but also of the inherent randomness of the digital realm—featuring the infamous “glitch.” Generative art thus becomes a way of taking a shuttle to the edge of a new universe.
